The fashion campaign is one of the most important stages of creating a brand, with the aim of communicating a concept, promoting a style, a behavior.
Being responsible for expressing its DNA by “telling a story” through central themes that present a collection, translating trends, marking the seasons and launching new products on the market, with the purpose of selling not just an article, but a movement, a lifestyle.
Below are some of the campaigns in which I had the pleasure to be part of.